The time is now for your credit union to create its mobile transaction strategy. That much is clear. Every trade magazine you read and every conference you attend reinforces this. Of course, this is easier said than done.
The first problem with developing a mobile transaction strategy is the piecemeal nature of the mobile payments industry. Most vendors are still pushing products - one product for P2P (person-to-person), another product for merchant services, and so on.
The second problem is that the market is being flooded with upstart companies whose products are designed to completely bypass community financial institutions, potentially rendering credit unions irrelevant in the mobile payments space.
DaLand Solutions' STI (Secure Transaction Image) platform addresses both of these issues. First, STI is a complete mobile transaction platform that can provide the underlying infrastructure for an unlimited number of mobile transaction types.
For example, your credit union might start with STI by deploying a P2P solution. Later you can add a credit union-branded mobile wallet. And if you have business members, you can offer them a fully branded consumer app. STI was designed with the future in mind so that you can easily adapt to any changes in the market.
Because you're now able to offer a wide range of robust mobile transaction solutions for both consumers and businesses, you can establish your credit union as a relevant, integral financial hub in the local economy.
STI delivers the most value of any mobile transaction solution available today.
The Most Secure
STI uses dynamic, visual tokens and requires no device-level or public processing. Tokens are centrally generated and centrally decrypted.
The Most Efficient and Cost-Effective
STI provides direct-to-core integration, bypassing the ACH and credit card rails completely.
The Most Flexible
STI supports a wide range of existing mobile transaction types, and is designed to accommodate any other types that may become popular. Currently supported transactions include:
- Real-time payments (P2P, P2B)
- Prepaid Mobile Balances
- Merchant Advertising
- Merchant Incentives/Coupons/Rewards
The Most Credit Union-Centric
STI was jointly developed by DaLand Solutions and its credit union development partners. What's more, the platform is being marketed through a network of territory partners. These credit unions have a vested interest in making sure you receive the best mobile transaction solution available because they're also users of the platform.
